The Rocky op-ed columnist, who writes frequently about "food fascists," will blow a gasket over this story. AP:
A little less "I'm Lovin' It" could put a significant dent in the problem of childhood obesity, suggests a new study that attempts to measure the effect of TV fast-food ads.
A ban on such commercials would reduce the number of obese young children by 18 percent, and the number of obese older kids by 14 percent, researchers found.
They also suggested that ending an advertising expense tax deduction for fast-food restaurants could mean a slight reduction in childhood obesity.